Product Review: Shea Moisture Purification Masque
I paid $9.99 for 12oz. at Target
Would I repurchase? Most Likely
synthetic fragrance, PABA, synthetic color, DEA, animal ingredients or sulfates
Cruelty free, no animal testing
- Plantain Enzyme: Helps to alleviate itchiness and irritation
- Tea Tree: Removes buildup for enhanced shine and volume
- Willow Bark Extract: Exfoliates and detoxifies hair and scalp.
I dove in with no expectations and I have to say that I came out on the other end very pleased. The texture and consistency of the masque was that of super fine sand and yogurt. It smelled exactly like their AFBS shampoo. It’s rather difficult to describe this particular scent but it reminded me a little of bananas and vanilla pudding–very pleasant and not hardly overbearing.
I was also pleasantly surprised that the masque had great slip and as result, I was able to finger detangle my hair with ease. I didn’t even need to section ym hair off to apply it as my hair was very moveable during and after application. After applying, I put on my plastic cap and after about 45 minutes, the masque rinsed away with little effort. My hair was left feeling uber soft and my coily curls were clumped and slightly enlongated.
I don’t really have anything bad to say about this masque and I will be purchasing again though I don’t think it’s made it on to my holy grail list yet. This isn’t a product you want to use as a leave-in as it contains Kaolin Clay which is a clarifier and will make your hair feel dry.