A Closer Look At Fortify’d Naturals

Fortify’d Naturals set

Fortify’d Naturals- founded and created by Founder and CEO Tracy Golbourne in 2014, is a haircare brand with a mission. All over the website, there’s one word that I saw more than any other- HYDRATION! Hydration, hydration, hydration- that appears to be Tracy’s mantra. And rightfully so. We know that kinky, curly, coils need special care to retain moisture, and that moisture retention is essential to managing out hair with ease. Often though, no matter what we use, our hair ends up crunchy and dry. With their True Hydration Technology, Fortify’d Natural promises to resolve that issue for us, while making the process much more efficient. To quote their about page:

At For.ti.fy’d Naturals we believe that if it takes a product more than 15-20 minutes to hydrate your hair then that product doesn’t truly work. Furthermore, we believe that if a product is indeed effective, it will work without you having to add anything else to it.

If you have naturally textured hair, the days of Trial and Error and all day wash cycles are over; because we know you have better things to do with your time and money…

That sounds too good to be true doesn’t it? The products are vegan, all-natural, and free of parabens, silicone, sulfates and other potentially harmful ingredients. All the while, leaving no buildup on the hair after use. I definitely am interested in seeing if the last point is true, everything I use leaves buildup.

Fortify’d sent over their entire collection of five products for KinkyCurlyCoily to try, and I’m here to report back on their claims and if this head of unruly 4C hair has finally found her match.

The Collection

The entire collection consists of five products that work together to take us from washing, conditioner, moisturizing, sealing and styling in the shortest amount of time possible. Each product is 8 fluid ounces, and all except the deep conditioner (which is for treated, damaged hair), claim to be for all hair types.

Let’s take a look at each item as follows:
Sage Infused Black Soap Shampoo
Reconstructing Leave-In Conditioner
Intense Hydrating Potion
Hydrating Leave-In Conditioner
Growth Enhancing Moisture Therapy

I followed the directions on the back of each bottle, and used them in the recommended order. First up…

Sage Infused Black Soap Shampoo

Initial Thoughts: At first glance, the shape of the top intrigued me because out of all the shampoos I use, none of them have a top like this, although all of them I use mainly on my scalp.This pointed component makes it clear how the product should be used.

Key Ingredients: Black Soap, Olive Oil, Peppermint, Aloe Vera, Sage, Shea Butter

Claims:
Decrease shedding/hair loss
Gentle, low-sudsing
Wash away dirt and build-up without stripping hair or scalp
Leaves hair moisturized
Improve blood circulation and hair follicle formation
Antiseptic, Antibacterial, anti-inflammatory, astringent, anti-allergenic

Final Thoughts:
The bottle directed me to apply the product to my scalp and massage without my nails. After the massage, it directed that we rinse while letting the remaining shampoo scroll down the strands of my hair. After application to my scalp, I instantly felt a refreshing sensation. Not a tingle but just like a cool, fresh feeling all over my scalp. While massaging, I definitely noticed that the product did not soap up (as promised). I could hear the suds but there was no big mass of foam in my scalp. I loved that, because my hair is so thick that beaucoup foam means beaucoup time meant trying to rinse it out. Sure enough, there was no soap left in my hair when checking the mirror, post-wash. Not only that, my hair didn’t feel like so squeaky, and dry, like I’d scrubbed everything out of it (like with other shampoos). For the rest of the day, my scalp felt minty (probably due to the peppermint). I used this three times before writing this review, and each time the experience was the same.

After washing, the next step on the back of the shampoo was “Follow by using Fortify’d Naturals Reconstructing Deep Conditioner.”

Strengthen & Repair Reconstructing Deep Conditioner

Initial Thoughts: The product smelled of vanilla and shea butter, and was very lightweight. The bottle says it’s specifically for damaged and processed hair.

Key Ingredients: Raw Shea Butter, Baobab Protein, Aloe Vera, Cocoa Butter, Peppermint

Claims:
Frizz Control
Reduces loss of hydration
Adds Shine
Smooths and Softens Hair
Helps Repair Damaged Hair
Protects from Environmental Factors

Final Thoughts: Outside of the smell, one thing I noticed almost immediately after starting to apply the product in my hair, is that it was thick but lightweight. There was more slip than I’d ever experienced in a conditioner, which allowed me to use a lot less than I usually do. I can easily use three/fourths of a 12 ounce bottle of my normal conditioner, in one setting; this was a major plus. The first time I used it, I slept in the conditioner like I typically do, and my hair emerged very easy to comb and detangle. I purposely didn’t detangle before washing, to see if the conditioner would make any difference. And it definitely did.

But I had to try it again, being that most conditioners do well after soaking in all night. I tried the conditioner again, this time, keeping it in exactly 15 minutes (per the directions). After rinsing, my hair definitely was still manageable. I didn’t notice much difference between letting it soak in for 15 minutes or overnight, although the second time might have been affected by the first time (if these products are that powerful).

The product I was directed to use immediately after rinsing out my conditioner was the Hydrating Leave-in Conditioner…

Hydrating Leave-In Conditioner

Initial Thoughts: When I first opened the bottle, I was hit with a familiar smell. There was an oil I used to use growing up and it had this fruity but nutty scent, and this conditioner smelled the same. I spent a while thinking about that scent. The product was super loose (almost watery), as it squirted right out of the bottle upon being squeezed.

Key Ingredients: Extra Virgin Olive Oil, Tea Tree, Hydrolyzed Wheat Protein

Claims:
Hydrates Hair
Keeps hair sanitary
Leaves hair manageable, prevents breakage
Prevents dandruff

Final Thoughts: This product is one of two items that are sold in a duo by Fortifyd, designed for post wash/conditioning treatment. The two products aim to facilitate styling by making the hair over all more manageable and soft.This product’s role in the process is as the “Super Hydrating Detangler.” When used as a part of my wash/style routine, my hair was already pretty much detangled before this step. But a little went a long way and I was able to coat my curls without using much.

I also tested the product on my hair in its dry, near brittle state. Obviously, I had to use a little more of it than before, but sure enough, after coating a section I was able to go through it easily with my Denman brush. This product is definitely worth it’s sold out status on Fortify’d Naturals’ website.

The next product that was recommended for “best results” was the Intense Hydrating Potion…

Intense Hydrating Potion

Initial Thoughts: This product had a fainter fragrance. I was curious about it, as the website described at as the LOC (Liquid, Oil, Cream) method all in one product. This is the one formula that I try to faithfully follow when fighting with my hair.

Key Ingredients: Raw Shea Butter, Coconut Oil, Castor Oil

Claims:
Weightless
Elongating
Instantly softens hair no matter how dry hair is
No flaky residue
Weather Protectant
Adds shine and luster

Final Thoughts: Member two of the Hydrating Styling Duo was a little bit more creamy than the detangling conditioner. It did however, keep its promises. When used directly after the Leave-In, my hair looked great. The ends that like to act up, were curled up, and my whole head had some bounce. On the day that I did a wash-n-go, there was a creamy whiteness on my hair, but after a couple of hours, it was just shiny, without the whiteness. I also used it to style my hair overnight, in twists, and the duo again gave me, soft, stretched out hair. My hair was still damp in the morning, but that’s just because I didn’t dry it completely. But my style definitely cooperated.
I also put the claims of “instantly softening hair no matter how dry” to the test. On a particularly crunchy day, I slathered this on a dry section of my hair. It wasn’t like the movies, where stars sparkles appeared in the air as soon as i applied it, but after a thirty seconds of massaging it in, the hair was soft. Which again speaks volume for my hair, because it’s usually only soft when its wet.

Growth Enhancing Moisture Therapy

Initial Thoughts: This conditioner was the only product that wasn’t listed on another bottle, but it can be used in place of the Reconstructing Deep Conditioner. I found it interesting that it wasn’t listed, being that the other conditioner was the only product in the collection labeled as being for a special type of hair.

Key Ingredients: MSM Powder (Methyl-Sulfonyl-Methane), Chamomile, Linden Flower

Claims:
Soothes Itchy Scalp
Hair growth
Decreases dandruff, hair loss
Contributes to hair strength
Hydrates brittle hair

Final Thoughts: Most of the claims, I couldn’t really put to the test because it would really take time to see if they worked (hair growth, decreasing hair loss, contributing to hair strength). But I will say that my hair felt just as good after using this conditioner, as it did when I used the deep conditioner. My hair was just as manageable, and still worked well with the Hydrating Styling Duo.

In conclusion….
The entire four step process was an overall plus for me and my hair. The promises that I was most excited to see come true, did.

☑ No Buildup
☑ Goodbye to Dry Crunchiness
☑ Won’t Take Me All Day

I tried all four steps of the Fortify’d Naturals Wash Day process three times, and really enjoyed the results. The products work well together, and because of how lightweight they are, and how quickly they soak in, I was able to even do the whole process before work one day in about an hour. My hair definitely felt softer and manageable especially after using the Hydrating Styling Duo. The curliest parts of my hair, for the first time, did not end up knotted at the end of the day when I took my hair down. That has to count for something.

The one thing I’d like is to see the Moisture Therapy conditioner suggested, either on the existing shampoo bottle or on its own companion shampoo. Otherwise, one might be confused as to when and where to use it, or if its inferior to the other conditioner, when it isn’t.

Women with dry, sometimes brittle hair or hair that is prone to tangles and knots would love this collection. If your hair is already oily, it probably won’t be as effective, but that doesn’t mean your scalp won’t enjoy that all day minty sensation from the Black Sage Shampoo. Overall, I’d definitely buy this whole collection and use it again.