Product Review: Shea Moisture Purification Masque

Price & Rating:4 out of 5 Stars
I paid $9.99 for 12oz. at Target
Would I repurchase? Most Likely
Deionized Water , Cocos Nucifera Oil (Coconut) , Butyrospermum Parkii (Shea Butter) , Mangfera Indica Seed Butter (Mango) , Persea Gratissima Oil (Avocado) , African Black Soap Extract , Sea Salt , Cetyl Esters , Kaolin Clay , Grapeseed Oil , Simmondsia Chinensis Seed Oil (Jojoba) , Behentrimonium Chloride (Conditioner) , Salicylic Acid , Salix Alba Bark Extract (Willow) , Melia Azadirachta Seed Oil (Neem) , Melaleuca Alternifolia Leaf Oil (Tea Tree) , Sorbitol Esters , Aloe Vera Leaf Juice , Tocopherol (Vitamin E) , Rosemary Extract , Salvia Officinalis Extract (Sage) , Plantain Extract , Lonicera Caprifolium Flower and Lonicera Japonica Flower Extract (Honeysuckle and Japanese Honeysuckle)
This products does not contain: sulfates, parabens, phthalates, paraffin, gluten, propylene glycol, mineral oil,
synthetic fragrance, PABA, synthetic color, DEA, animal ingredients or sulfates
Cruelty free, no animal testing
Product Description:Detoxify, condition and soothe hair and scalp with gentle Kaolin clay, herbal extracts, botanical enzymes and essential vitamins. Our intense treatment relieves dry, itchy scalp, removes product buildup and preserves hair by sealing in natural moisture. Treats dandruff, eczema & psoriasis.
  • Plantain Enzyme:  Helps to alleviate itchiness and irritation
  • Tea Tree:  Removes buildup for enhanced shine and volume
  • Willow Bark Extract:  Exfoliates and detoxifies hair and scalp.
My Experience:
 The Shea Moisture Organic African Black Soap (AFBS) Purification Masque (geesh, what a mouthful!)has been all the rage with many natural hair ladies and after months of continually overlooking the masque, I decided to go ahead and try it.

I dove in with no expectations and I have to say that I came out on the other end very pleased.  The texture and consistency of the masque was that of super fine sand and yogurt.  It smelled exactly like their AFBS shampoo.  It’s rather difficult to describe this particular scent but it reminded me a little of bananas and vanilla pudding–very pleasant and not hardly overbearing.

I was also pleasantly surprised that the masque had great slip and as result, I was able to finger detangle my hair with ease.  I didn’t even need to section ym hair off to apply it as my hair was very moveable during and after application.  After applying, I put on my plastic cap and after about 45 minutes, the masque rinsed away with little effort.  My hair was left feeling uber soft and my coily curls were clumped and slightly enlongated.

I don’t really have anything bad to say about this masque and I will be purchasing again though I don’t think it’s made it on to my holy grail list yet.  This isn’t a product you want to use as a leave-in as it contains Kaolin Clay which is a clarifier and will make your hair feel dry.