Shea Moisture “A Better Way to Beautiful” Cosmetics


Award-winning personal care brand SheaMoisture has launched a comprehensive color cosmetics collection that is now available exclusively at select Target stores. A sneak peek of “A Better Way to Beautiful” collection took place during New York Fashion Week at “Project Runway” All-Star Korto Momulu’s show, with celebrity makeup artist Jackie Gomez creating trend-setting runway looks with the cosmetics.

Much like SheaMoisture’s other product offerings, the makeup is Shea Butter-based with certified organic, natural and ethically sourced ingredients, and features a customizable palette in two sizes. The paraben-free collection includes CC cream, lip stain, lip crayon, wet/dry eye shadow, mineral blush and other offerings, with a range of highly pigmented on-trend, classic and nude shades.

I received a HUGE box of products from SheaMoisture. This picture isn’t even HALF of the items I received in the box. 
SheaMoisture A Better Way to Beautiful

SheaMoisture A Better Way to Beautiful lip crayon

The SheaMoisture “A Better Way to Beautiful” Lip Crayon Swatches. I filmed a LIP SWATCH video  and some colors look great on me while a few are not for me. Haha. The video should have us laughing together.
I’ll test out the foundations tomorrow to find my match. I’ll do it on camera like I did the CoverGirl Queen foundation.

Highlights from the SheaMoisture “A Better Way to Beautiful” Cosmetics collection include:

*   Shine On Lip Gloss – Formulated with a special blend of natural waxes and Shea Butter, this high-shine, lip-plumping lip gloss is housed in sleek, eco-friendly bamboo tubing.  Bamboo is a 100 percent renewable resource.  SRP: $10.99.
*   Wink, Wink Wet/Dry Eyeshadow – Offering a wide variety of colors, these wet/dry shadows are highly pigmented with a smooth, blendable texture .  SRP: $5.99 each.
*   A Sweet Kiss of Color Mineral Blush – Get glowing with this fantastic formula that glides on effortlessly and lasts from day to night.  Talc-free formula.  SRP: $5.99.
*   All in One Wonder CC Cream – This CC Cream with SPF 15 instantly neutralizes redness and imperfections for a naturally, flawless look, while providing moisturizing and reparative benefits to skin.  SRP: $19.99.
*   Put Your Best Face Forward Liquid Foundation – This lightweight foundation softens the appearance of fine lines and wrinkles, while providing medium to full coverage.  Long-wearing and lasts up to 8 hours. Extensive range of shades from the lightest to the darkest skin tones. SRP: $14.99.

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I’m so excited that the company that makes products that I love for my natural hair now also makes a large collection of cosmetics for women of color!