Every time I open up my instagram there’s a new product popping up on my feed and it truly warms my heart. The market for natural hair products has changed drastically from when I went natural in 2010. In the “What’s New!” series, I’ll share the latest products for you to add to your collection.
Clumping: The New Way to Easy Curl Definition
Au Naturale Anti-Shrinkage brings you a new way to define your curls!
Introducing Clumping Clay Cleanser and Clumping Curls Crème Gel, 2 products with a nourishing blend, featuring Argan and Coconut oils that moisturize and smooth curls and coils. These are inspired by ‘Clumping’, a cleansing and conditioning technique where hair strands bind together, creating thicker and more shapely curls. It is the new way to easy curl definition.
There is no one way to ‘clump’. However, some naturalistas use a clay wash mixture of Bentonite Clay, Apple Cider Vinegar, Water and Oil (usually Coconut or Castor Oil); a consuming and messy application process.
With Au Naturale Anti-Shrinkage Clumping Curls products, you can create clumped curls with less steps and less mess. First, the Clumping Clay Cleanser gently binds the curls and the Crème Gel holds the curls together. Just Cleanse, Clump and Go!
Where to get them? Target, $8.69